Creative Cinema

Exhibition Consulting and Analysis

MPAA rollt roten Teppich aus; "Magic Movie & TV Day" takes media and politicians "Beyond the Red Carpet"

MPAA rollt roten Teppich aus

Am 10. September lud die Motion Picture Assoc. of America (MPAA) in Washington DC zum Gang jenseits des roten Teppichs ein. Erklärtes Ziel des als „Movie & TV Magic Day“ firmierenden Informationsabends war, „einen Blick hinter die Kulissen auf die Kreativität, das Talent und die Innovation zu werfen, die die amerikanische Film- und Fernsehindustrie antreiben“.

Zu diesem Zwecke waren nicht nur die Vorsitzenden des für Creative Rights zuständigen Ausschusses erschienen (Rep. Judy Chu und Rep. Howard Coble), sondern auch die Geschäftsführer bzw. Vorstände von Industrieverbänden wie Independent Film & Television Alliance (IFTA), Copyright Alliance, CreativeFuture, International Alliance of Theatrical Stage Employees (I.A.T.S.E.) und der Schauspieler- bzw. Regisseurgilden SAG-AFTRA und DGA.

Der Theaterverband NATO hatte einen von 14 Informationsständen aufgebaut, und die MPAA Mitgliedsfirmen waren mit 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Time Warner/Warner Bros., Viacom/Nickelodeon und The Walt Disney Company vertreten. Während letztere zwei der hauptverantwortlichen Animateure von „Frozen“ entsendet hatten, um über ihre Arbeit mit Elsa und Anna zu berichten, und der Syfy Channel einen Makeup-Meister, präsentierte Nickelodeon einen Storyboardkünstler und keinen geringeren als SpongeBob SquarePants. Weitere Live-Auftritte kamen von den Akteuren RJ Mitte („Breaking Bad“), Patrick Duffy und Linda Gray („Dallas“).

Senator Chris Dodd, MPAA Chairman und CEO, erinnerte daran, daß fast zwei Millionen Menschen jeden Tag in allen 50 Bundesstaaten einem Job nachgingen, der zur Film und TV gehört oder von ihr abhängig ist. Er dankte den beiden Kongressmitgliedern „für ihre Führung und Engagement beim Schutz und der Förderung der wirtschaftlich-wichtigen amerikanischen Kreativität, die wir heute gesehen haben und die in Kommunen landesweit jeden Tag zu sehen ist“. (AFu.)

Beyond the Red Carpet: Movie & TV Magic Day

Rep. Judy Chu and Rep. Howard Coble Participating in Behind-the-Scenes, Interactive Movie and TV Industry Showcase

On Wednesday, September 10, 2014, Creative Rights Caucus Co-Chairs Rep. Judy Chu and Rep. Howard Coble will participate in “Beyond the Red Carpet: Movie & TV Magic Day” in cooperation with members of the film and television industry. A speaking program and fourteen exhibit booths will offer a behind-the-scenes look at the creativity, talent and innovation that drive the American film and television industry. The event will take place from 4:00PM – 7:00PM in the Cannon Caucus Room.

The U.S. entertainment industry produces a vibrant and varied array of film and television programming that is enjoyed by audiences around the world. And nearly 2 million Americans in all 50 states depend on the industry’s continued economic vitality.  “Beyond the Red Carpet: Movie and TV Magic Day” will offer an insider’s view into the creativity, innovation and hard work that go into making the stories we see on the screen.

RJ Mitte, Patrick Duffy, and Linda Gray participate in a panel (photo courtesy NATO).

WHAT: The speaking program and exhibit spaces will include a producer, a filmmaker, a screenwriter, an editor, independent film and television executives, distributors, a costume illustrator, a guild executive, along with:

  • SAG-AFTRA actor RJ Mitte from AMC’s BREAKING BAD
  • Syfy “Face Off” make-up artist
  • Nickelodeon storyboard artist
  • Costume designer from AMC’s TURN
  • Interactive digital color correction experience with an award-winning colorist from Deluxe
  • Supervising animators for Elsa and Anna from Disney's FROZEN
  • Directors on Directing video from DGA
  • Special behind-the-scenes video from Sony Pictures
  • “What it Means to be Independent” video from IFTA
  • Appearance from Fox’s Sunday NFL Sports robot, Cleatus
  • Appearance from Nickelodeon’s SpongeBob SquarePants

 

WHO: Creative Rights Caucus Co-Chairs Rep. Judy Chu and Rep. Howard Coble are participating in cooperation with the following hosts:

  • 21st Century Fox
  • AMC Networks
  • Copyright Alliance
  • CreativeFuture
  • Deluxe Media & Entertainment
  • Directors Guild of America
  • Independent Film & Television Alliance
  • International Alliance of Theatrical Stage Employees
  • Motion Picture Association of America
  • NBCUniversal
  • National Association of Theatre Owners
  • SAG-AFTRA
  • Sony Pictures Entertainment Inc.
  • Time Warner/Warner Bros. Entertainment Inc.
  • Viacom/Nickelodeon
  • The Walt Disney Company

EVENT COMMENTS: Ruth Vitale, Executive Director of CreativeFuture, said: “The extraordinary range of skills and talents showcased today offers a glimpse of what the creative community does every day to bring great stories to audiences around the world. It is equally important that we tell our own story. That’s why CreativeFuture is mobilizing the creative community to speak up about the value of creativity and work to ensure that creativity is respected."

“The Directors Guild of America is honored to join with the entertainment community and the Creative Rights Caucus to shine a spotlight on the dedicated men and women whose artistry, commitment, and hard work come together behind the scenes to create the movies and television shows that bring our stories to the world,” said Jay D. Roth, National Executive Director of the Directors Guild of America (DGA). “On behalf of our 15,000 members, we thank Congresswoman Chu and Congressman Coble for their leadership in recognizing and protecting the vital role that creativity plays in our culture and our country.”

Jean Prewitt, President & CEO of the Independent Film & Television Alliance (IFTA) said, “We take great pride in participating in an event that celebrates the U.S. film and television industry’s creative talent and recognizes the rights of those involved in the day-to-day development, production, financing and distribution of programming. The creative industries are a significant contributor to the American economy and to preserving our country’s culture.  With Independents producing over 70% of U.S. films each year, IFTA appreciates the attention and concern shown by members of Congress to protecting our industry’s ability to create and we thank Representatives Chu and Coble and the Creative Rights Caucus for helping to generate the awareness and support shown at today’s event.”

"We are proud to be part of today's event showcasing the talent, skill, and dedication of the behind-the-scenes workers in motion picture and television," said Matthew D. Loeb, President of the International Alliance of Theatrical Stage Employees (I.A.T.S.E.). "It takes a village to produce a movie or television show, and many of our members are the ones making the magic happen behind the camera. This work contributes significantly to the American economy, and I thank Congresswoman Chu and Congressman Coble for their constant support of the creative industry."

Ken Howard, president of SAG-AFTRA said, “Actors are a crucial component in the production of motion pictures and television programs, and in the art and artistry of entertainment. Without professional performers to breathe life into characters and give texture, meaning and humanity to the world’s stories, movie and television magic simply would not happen. We are thrilled to support the Creative Rights Caucus in celebration of our members, the industry and all of the talented creators and skilled craftsmen who make the magic possible.”

 

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