Creative Cinema

Exhibition Consulting and Analysis

Courting moviegoers: Regal's marketing relies on loyalty and differentiation

Courting moviegoers: Regal's marketing relies on loyalty and differ...

“Regal is focused on our guests and wants to make their experience more and more enjoyable.” Ken Thewes, chief marketing officer of Regal Entertainment Group, summarizes the mission of the world’s largest cinema circuit and his responsibilities in accomplishing the same. More »

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Tags: business, cinema, exhibitor, industry, marketing, player, profile

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