Creative Cinema

Exhibition Consulting and Analysis

Andreas Fuchs's Blog Posts Tagged 'marketing' (2)

Rewarding the audience: Exhibitors keep moviegoers coming back for more

Rewarding the audience: Theatre circuits keep moviegoers coming back for more

In last year’s special section on screen advertising, we presented interactive ways of “Engaging the Audience” during the pre-show. In an equally exclusive follow-up, FJI reports about another key component that…

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Added by Andreas Fuchs on April 14, 2013 at 6:00pm — No Comments

Courting moviegoers: Regal's marketing relies on loyalty and differentiation

Courting moviegoers: Regal's marketing relies on loyalty and differentiation

“Regal is focused on our guests and wants to make their experience more and more enjoyable.” Ken Thewes, chief marketing officer of Regal Entertainment Group,…

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Added by Andreas Fuchs on April 12, 2013 at 6:00pm — No Comments

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